Are Social Events Important For A Company?


Putting on a social event is great for connecting with clients in a different but important way. For many of us, it’s a rare opportunity to really talk to our clients and partners, beyond the time-pressed exchanges of logistics that normally pass for interaction. Engaging with each other outside official career roles helps everyone involved remember they’re interacting with people – cool, intelligent, passionate people – a fact sometimes forgotten when the stress of getting the job done puts strain on the working relationship.

Throwing a social event offers a perhaps even more important opportunity to bond with clients with whom you’re not currently working. It’s a great way to reestablish contact. Even if they can’t make it, an invite is always appreciated. And hopefully the next invite they will be able to accept!

For those who do make it, they’re not only bonding with you, but everyone present benefits from the networking boost. Your guests will probably pick up leads and contacts of their own, which is a win-win for everyone. Plus, seeing your strong relationship with all the different vendors, sponsors, experts, etc., who you work with will solidify their confidence in working with you themselves.

Not least of all, especially in the stressful life-sciences industry, we all also just need an opportunity to let our hair down.

It doesn’t have to be expensive or fancy (often it’s better if it’s not!), but do take the opportunity to show off your achievements and let the world celebrate alongside you for one night (or day) where the business talk stops but the opportunities don’t.

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The culture of your company matters.

Employees want a workplace that is positive and rewarding. Clients prefer to work with businesses that boast happy, engaged employees. Every move you make to strengthen your company culture is a direct investment in your workplace. Your business, after all, is only as strong as your best employees.

Let’s talk about how corporate events can benefit the relationships that exist between your company and its employees and clients.

What are Corporate Events?

Corporate events are gatherings that are sponsored by a company for its employees, clients or business partners. They come in all shapes and sizes. Company events can be large and hosted at a convention, or they can be small and intimate.

Your event depends on how many people you are inviting, your relationship with these individuals and the nature of your business. Each corporate event should have a purpose that leads to a positive impact on your company culture.

Let’s dive into some of the ways that you can use company events to strengthen connections.

Reward Top Clients

Your clients are instrumental to the success of your organization, but they don’t all have the same impact on your bottom line. Show your top clients that you appreciate their loyalty by inviting them to a corporate event. Clients need to be reminded that you value their business and care about their success just as much as your own.

Celebrate Company Successes

Have you enjoyed more accounts or a bigger bottom line this past year? Invite employees and top clients to celebrate this growth. After all, you have them to thank for your continued success. Company-wide events give key individuals an opportunity to network with each other. Putting a name with a face is extremely helpful when developing meaningful relationships.

Acknowledge Company Milestones

Another way to celebrate as a company is to acknowledge milestones that your company has reached, such as an anniversary. Clients and employees who take part in milestone events feel a sense of ownership. In this case, you don’t want to limit your invites to top clients only. Think about those who have been with your company since the beginning and launched you into success.

Corporate events should never be undervalued in the business world. By hosting these events from time to time, you can directly improve the culture and morale of your company. It’s a win-win for everyone.

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When holding an event of any kind, proper planning is crucial to ensure its success. A poorly organised event can be of more damage to the reputation of a business or organisation than having no event at all. Planning encompasses all aspects of the event, from its initial conception and idea generation stage through to the timetable for the night itself. Everyone wants their events to run smoothly, and using an events management company can help to reduce stress and enable the organisers to enjoy their night.

In its planning stage, there are several key questions to ask which direction the rest of the arrangements required for the night. First of all, consider why the event is being held. Is it to attract new clients, foster links with businesses in the local community, celebrate a success of some kind, raise funds or to generate recruitment interest? There are of course numerous other reasons to hold an event, unique to each person’s field or interests. Either way, the overall objective will determine what kind of event is held and guide the remaining factors. The purpose of the event will govern the audience and the invitation list.

Marianne Clais, International Model, Cambodia

Compiling the guest list for the night needs to reflect the tone of the event as well as creating the best possible benefit. A networking event for local businesses will not be a success without good attendance from businesses in the community. Likewise, a recruitment based event or a fundraiser needs good advertising across the local area to generate interest and secure a viable level of attendance.

Once the guest list is created and objectives determined, the event planning can get a little more creative. Choosing the kind of event and its theme or style can be exciting but needs co-ordinating with the chosen venue well in advance to ensure that all ideas are practical. Even ensuring there is a suitable PA system of microphones and speakers is a crucial stage: a keynote speaker or presentation by the guest of honour cannot be practical without suitable amplification, but this is easily overlooked by the inexperienced event planner.

Likewise, seating arrangements and accommodation where necessary need to be arranged at least three months before the event. Liaise with the venue to make plans: venues with hotel facilities are often likely to offer a reduced rate for attendees of your event, but they will need to make arrangements for this and so planning is essential. Event management companies can advise on the event planning process and take responsibility for all or some of the necessary activities.

Let us help you plan you next event? FREE CONSULTATION!!